article thumbnail

Is paid social advertising still worth it in 2023?

Metadata

Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. and $4,950.64, respectively. It’s too risky.

article thumbnail

The Ultimate Guide to TV Ads

Hubspot

Cost Per Thousand (CPM). The cost per thousand is the cost to reach 1,000 people with a TV ad. CPM is a commonly-used measure of ad efficiency. Estimate the CPM of your intended program. As for the 2018/2019 season, the average CPM for national broadcast networks is $31.97.