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Are You A Good B2B Email Marketer?

Valasys

So as to drive traffic to your website and generate leads simultaneously, marketers need to include interactive content into their marketing strategy and in their email newsletters. Craft a lead-capture form. This can be done through quizzes. Why quizzes? Quiz Creation. Create results that are social media share-worthy.

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What’s CPA, or cost-per-acquisition? 

Choozle

CPC, CPA, CPM–is your head spinning with all these advertising acronyms? In this post, we’ll demystify one of them: CPA, or cost-per-acquisition. But read our ones on CPC, or cost-per-click , and CPM, a.k.a. cost per mille ,next.). CPM is a little more complicated. More on CPM.

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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

Clicks Per Open - A percentage measure of the number of clicks divided by the number of opens. CPM (Cost Per Thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. 25 per email address. newsletters). 25 per email address.

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

Campaign - An email marketing message or a series of messages - such as Lead Nurturing - designed to accomplish an overall marketing goal. CPM (Cost per thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. 25 per email address.

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How to Eliminate Waste in Your B2B Lead Generation Efforts

NetLine

It is generally assumed that someone who completes and submits a lead generation form is considered a targeted and relevant lead. Leads can be generated through a variety of sources, including organic visits from search engines and referral websites to social media traffic, email campaigns, newsletters and more.