How to increase profitability by monetizing off-Amazon advertising
SmartBrief - Marketing
SEPTEMBER 18, 2023
You could track marketing metrics at source such as impressions and CPC, but not conversions. Consumers know that a product available on Amazon is going to be competitively priced and likely to be available on Prime which means free and fast delivery, which is a major motivator. This all made media spending irresponsible.
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