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Why Intent Data is a Must-Have to Boost Your Revenue in 2022?

Albacross

And 62% of B2B buyers can make their purchase selection solely based on digital content. Source: LinkedIn , 2020). Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better.

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7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

Here, we walk through six actionable lead-generation strategies you can implement today and explain lead-generation best practices that will help you fill the gaps in your data. To solve this quantity versus quality conundrum that marketers have faced for years, technology has paved a solution. Let’s dive in. #1

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

Search algorithms aren’t as reliant on on-page factors for determining relevance anymore, organic social reach is declining , and not every brand has a huge opt-in email database at their disposal. As a result, brands that wish to rely on these tactics must have patience -- or double down on promotional efforts.

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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

As a demand generation marketer , you’re under more pressure than ever to prove your paid campaigns are driving pipeline and revenue. Unfortunately, the metrics you’ve relied on in the past probably aren’t enough to show that anymore. Teams can’t agree on which ones matter. We couldn’t agree more.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world. 3… 2… 1… Blast off!

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. We'll also share some tips on hiring the best agency to run effective ad campaigns for your business.

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The Customer Journey Starts Here

GreenRope

Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. For the sake of length, we are going to focus on some of the most used lead generation tactics. Social Media – This is a big one. It increases efficiency.