Cost per Acquisition Cost Per Thousand CPL Education 
Single Grain
DECEMBER 8, 2023
Sources: LinkedIn , Google , Facebook CPC , Facebook CPM The table above shows the average Cost per Click (CPC) and average cost per 1,000 impressions, known as the Cost Per Mille (CPM). At the end of the day, it’s CPA (cost per acquisition) that matters.
Brandpoint
JUNE 24, 2021
A reputable resource for all things content marketing, the Content Marketing Institute is “the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling.” CPA: Cost-per-Action.
LeadSquared
APRIL 5, 2016
For instance, an Education company would list out its courses, and would choose “Courses” as the header. LinkedIn and Twitter are highest in terms of lead gen cost. What should be the optimum CPL for cloud telephony in B2B sector? PPC or CPA? But if you cannot, then go for target CPA. Which is better?
Expert insights. Personalized for you.
105 
Let's personalize your content