article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

While correlation does not always equal causation, the connection isn't hard to argue. They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. They have shown a clear intent to buy, and are willing and ready to do so. These are the warm leads.

article thumbnail

Complete On-Site Technical SEO Checklist

seo.co

You don’t want to go as low for the other types of keywords unless you plan on creating a ton of content for educational purposes and utilize remarketing to keep drawing visitors back to your website. However, they might be utilizing a marketing tactic you haven’t tried. Identify search intent for your pages that rank.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 10 Ways to Use Social Media for Business to Boost Sales in 2020

Martech Advisor

When you correlate the buyer journey with the marketing funnel, you’ll get clarity on the role of social media in driving sales. Identify the utility of each social media platform. Depending on your offerings, different platforms will have different utilities. Utilize Platform-Specific Selling Features.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

All of the tools and efforts utilized in the effort are part of the campaign. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Services or people that implement content curation are called curators.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

All of the tools and efforts utilized in the effort are part of the campaign. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Services or people that implement content curation are called curators.

article thumbnail

How to create a B2B content marketing strategy

Scoop.it

Businesses utilize blogs, eBooks, case studies, market research, videos, podcasts , and other types of content to attract, engage, and convert visitors to their websites. Keywords and search intent. You must understand the intent of each search in addition to targeting phrases for your content. What is content marketing?

article thumbnail

How to Generate More Leads for Your Financial Institution with Long Form Content

SmartBug Media

Perhaps nowhere is education needed more desperately than in financial services. According to a Forbes article on financial literacy , 44 percent of Americans don’t have enough cash to cover a $400 emergency, 43 percent of student loan borrowers aren’t making payments, and 33 percent of American adults have $0 saved for retirement.