41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
While correlation does not always equal causation, the connection isn't hard to argue. They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. They have shown a clear intent to buy, and are willing and ready to do so. These are the warm leads.
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