Marketing Insider Group

JANUARY 29, 2013

I have spoken before about the traps of focusing on tactics and activities instead of results and the perils of not having a well-defined business case. If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “). Marketing Metrics Keep Marketing Accountable. Image Source.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Content Marketing Institute

APRIL 23, 2018

Before you proceed: If you aren’t confident you have the right strategic or tactical foundation to support your measurement efforts – or you just need a quick refresher on an earlier step in the content marketing process – review these Road Map to Success guides: Resources to Refresh Your Content Marketing Program. metrics Click To Tweet.

Lead Scoring 109

Lead Scoring Lead Ranking Enterprise Management Template 109

Hinge Marketing

FEBRUARY 9, 2017

There was so much distance between a given marketing strategy and its results that teasing out a correlation between cause and effect was difficult, if not impossible. Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. A simple Google search will uncover a variety of calculators and approaches.

Work Management 48

Work Management Marketing Management Service ROMI 48

Valasys

AUGUST 19, 2019

Tools such as Google Keyword Planner, KeywordTool.io. & Competitively benchmarking the best & relevant keywords for niche-specific audiences can help the marketers in strategizing & executing their content strategies around those keywords to optimize the return on their marketing investments (ROMIs). .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

JULY 30, 2019

According to a report by SEMrush top performing ad sizes identified by Google were also amongst the most frequently seen ad sizes so far in 2019, i.e. 728*90 & 300*250. The study established that the display network of Google reaches 90% of global internet users. BingAds: BingAds are second to Google in terms of fetching traffic.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

AUGUST 9, 2019

The mid-2000s witnessed link building & keyword stuffing as main practices, which are still in practice ; however, they soon became lackluster in late-2000s when Google updated their algorithm, which was inclined towards intent-based targeting of the prospects. The algorithms are subject to minor changes almost daily.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Anteriad

APRIL 25, 2023

With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Being mobile-friendly also raises your ranking on Google, so it’s a smart marketing move. T imeline – And when will they need it?

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95