Revealing the True Intentions of B2B Marketers: Key Takeaways from NetLine’s 2024 Content Report
NetLine
APRIL 11, 2024
Let’s begin with one of the more “controversial” subjects in modern marketing and NetLine’s bread and butter: Gated content. Marketers May Hate Gates, But Users Are Unbothered Contrary to the narrative surrounding it, our findings reveal demand for gated B2B content increased 14.3% Don’t hate the gate. Don’t hate the gate.
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