Correlation Demographics Marketing Automation Marketing Funnels 
Binary Demand
FEBRUARY 23, 2024
[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.
Zoominfo
JULY 25, 2023
And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Binary Demand
FEBRUARY 23, 2024
[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.
Only B2B
FEBRUARY 1, 2024
Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! But how do you figure out what your consumers want or need?
Full Circle Insights
SEPTEMBER 12, 2022
Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. According to HubSpot , 70% of marketers reported using ABM last year, which is a 15% increase from the prior year. According to a survey conducted by ITSMA , 87% of marketers say that ABM efforts outperform other marketing efforts.
Vision6
DECEMBER 17, 2023
Research shows that 91% of marketers say that lead generation is their most important goal. High quality leads can not only boost conversion rates and customer loyalty but also significantly reduce marketing costs. Marketing Qualified Lead (MQL) First up, we have Marketing Qualified Leads (MQLs).
Televerde
APRIL 19, 2021
A lead to revenue model helps to ensure you’re building revenue through customer lifecycle marketing. After all, lead generation has a direct correlation to sales growth, which is why 53% of marketers spend half their budget on it. Unfortunately, only 33% of sales teams feel understood by marketing departments.
Expert insights. Personalized for you.
116 
Let's personalize your content