B2B Marketing Analytics

NOVEMBER 29, 2020

They are relentless when it comes to leveraging analytics to validate their plans and demonstrate with numbers the impact their work is making across the organization. We have been using demand waterfall performance to help answer this question. c) What is working in terms of driving the pipeline?

CMO 100

CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

B2B Marketing Analytics

FEBRUARY 24, 2020

Whether it is digital marketing, ABM , partner marketing, demand generation, events/field marketing , every marketing organization has a set of “Strategic Metrics” (with different definitions, unique to how a company operates) that it tracks to measure performance.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

B2B Marketing Analytics

FEBRUARY 4, 2019

Cohort-Based Demand Waterfall Conversions: while new engagements are focused on driving top of the funnel volumes, it is the “cohort-based” demand waterfall conversions that determine the quality of these engagements.

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

B2B Marketing Directions

AUGUST 18, 2019

In the 2019 Marketing Measurement & Attribution Benchmark Survey by Demand Gen Report, 58% of surveyed marketers said their ability to measure and analyze marketing performance and impact needs improvement or is poor/inadequate. The comparable percentage was 54% in the 2018 edition of the survey, and 49% in the 2017 survey.

Lead Ranking 49

Lead Ranking Lead Scoring Multi-Touch Attribution CMO 49

B2B Marketing Analytics

JULY 22, 2019

Runs and re-runs of reports are being done, numbers being validated, presentations are being made. We have been using demand waterfall performance to help answer this question. Demand Waterfall conversions generally track 4 KPIs with some degrees of variation – Leads to MQLs, MQLs to SQLs, SQLs to SALs and SALs to Deals.

Multi-Touch Attribution 40

Multi-Touch Attribution Marketing Attribution Planning Enterprise Management 40

B2B Marketing Analytics

AUGUST 4, 2019

They are relentless when it comes to leveraging analytics to validate their plans and demonstrate with numbers the impact their work is making across the organization. Across most of the organizations, marketing function includes key areas like demand generation, marketing operations, branding, public relations and alignment with sales.

Growth Marketing 40

Growth Marketing Marketing Attribution Multi-Touch Attribution Planning 40

Inbox Insight

JUNE 12, 2024

Attribution modeling Understanding which marketing channels and campaigns generate the most valuable leads is critical for optimizing your B2B lead generation strategy. Attribution modeling allows you to analyze multi-touch journeys to see which touchpoints influence conversions.

Lead Ranking 52

Lead Ranking Cost per Lead Lead Generation Sales Qualified Leads 52