SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display
QuanticMind
OCTOBER 24, 2017
O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Taking action on this data with “actionable optimization” through such channels as search, display, Maps, Shopping and YouTube. Here’s our list of the quick hits: >> Quick Links to Day 1 Session Recaps.
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