11 Reasons Why Outbound Telemarketing Programs Fail
Marketing Insider Group
JUNE 29, 2010
Improper training enablement: provide training in the vendor’s format so they really get it. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails.
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