Marketing Insider Group

JULY 6, 2010

A recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%. All rights reserved.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

OCTOBER 26, 2010

It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

JUNE 18, 2010

You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

DECEMBER 1, 2010

Lists became “tired&# as response rates drops. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Not just a little more, we sent tons of email and cold calls and then we added even more. Cross-sell. All rights reserved.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. Copyright © 2010 Tiecas, Inc. According to SirrusDecisions research, the B2B buyer receives 20.3 email campaigns per week, up from 15.4 per week in 2006. All Rights Reserved.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Marketing Insider Group

MAY 12, 2010

And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Online Marketing Institute

NOVEMBER 2, 2010

237 posts from The Drama 2.0 But there is no such thing. B2B marketers tend to stumble from one year to the next condemned to repeat their mistakes and forego the opportunities that learning creates. All rights reserved. This material is for personal use only.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40