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Lead Generation Programs That Work

Marketing Insider Group

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. We do 100’s of webcasts a year, this turned out to be one of the best.”

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Whatever Happened To The Business Case

Marketing Insider Group

It wasn’t inspired by anything other than the main challenges of my peers across the diverse world of corporate B2B Marketing. You can be a leader by starting with those big business challenges and present a strong business case on how to solve them. That post is still one of my most popular. Use the lingo and latest buzzwords.

Business 100
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Why am I in Marketing?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? So here I will describe why I am in Marketing. To introduce myself.

Planning 100
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Why am I in Marketing? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? So here I will describe why I am in Marketing. To introduce myself.

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B2B Lead Generation Blog: Closed-Loop Marketers More Likely to Reach ROMI Goals

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

ROMI 120
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How To Align Marketing With Sales

Marketing Insider Group

If you are asking if we need to align with sales, go find a new profession. If you think marketing is much more important than sales, update your resume. If you think marketing objectives are about something other than sales, then it’s time to start networking. This week alone, there have been 3 popular media articles on this issue.