How to build true demand in today’s buyer’s market, with Manuel Rietzsch
Rev
SEPTEMBER 20, 2023
It’s a buyer’s world: Meet them where they are Manuel says that it’s a buyer’s market out there because the dynamics have shifted to where buyers have abundant options—and marketers must jockey for limited attention and resources. The latter looks like cold calling, for example, and generally sees very, very low conversion rates.
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