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Black Friday Isn’t Dead. Here’s How to Win More Online Sales in 2020

Unbounce

This article is the perfect read for marketers who are still working on their strategy for the big weekend, or still mulling over which deal they want to promote. Check out how to create smarter ecommerce landing pages for the holidays , including expert advice on how to write copy for gift-givers and use the holiday rush to your advantage.

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Five Best Practices of Instagram Ads for B2B Companies

Webbiquity

Guest post by Val Razo. With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. In the last few years, an increasing number of B2B marketers have realized the power of Instagram. What worked?

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Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

Unbounce

In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. But for many marketers, it’s almost too easy to get planning late and let the holiday pass you by without running your own specials. But if you’re in ecommerce, that’s a different story.