Full Circle Insights
DECEMBER 18, 2023
In the Full Circle Insights New Year’s Resolutions: Setting and Achieving Ambitious Marketing Goals webinar, we broke down three big marketing goals resolutions and gave tips, tricks, and tactics on how to reach your goals. Continue to monitor and adjust as time goes on and track trends in your funnel.
Full Circle Insights
OCTOBER 31, 2023
Here are some of the examples we discussed during the webinar: MQL-to-SAL Conversion Rates SAL-to-SQL Conversion Rates SQL-to-Opportunity Conversion Rates Opportunity-to-Won Conversion Rates (don’t forget volume and velocity here!)
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Full Circle Insights
OCTOBER 1, 2022
Keep an eye on trends. Charts that show campaign trends help marketers identify where they are improving account activation and where they need to adjust. To get valid trend information, you’ll need a way to compare results over time in terms of volume, velocity, and conversion rates. Track progress against goals.
SnapApp
APRIL 4, 2018
The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Conversion rate, before and after. Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Email open and clickthrough rates.
Full Circle Insights
MARCH 8, 2022
If you stick with proven campaigns only, you can lose your creative edge and miss emerging trends that may drive higher responses to innovative techniques. The marketplace evolves, and external factors can affect response rates. That said, over time, marketing’s campaign ratio can get out of alignment with the marketing strategy.
Full Circle Insights
NOVEMBER 17, 2023
Full Circle Insights recently hosted the Geeks Make More Money: Building a Data-Driven Marketing Culture webinar where we broke down why our math teachers were right all along – numbers really are important! Not everyone will understand a giant spreadsheet full of data so what are the most important things people need to know?
Full Circle Insights
JANUARY 31, 2023
The rise of account-based marketing (ABM) has been a perennial favorite in B2B marketing trend roundups, but it’s now clear ABM is much more than just a trend. Metrics that are rooted in the Forrester B2B Revenue Waterfall framework, such as detected to engaged conversion rates , can help marketers monitor account activation.
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