Is Marketing ROI Important?
Customer Experience Matrix
JULY 5, 2007
Frankly, this surprises even me: ROMI appears every time I jot down a list of such measures, but it never quite fits into the final schemes. To use the categories I proposed yesterday , ROMI isn’t a measure of business value, of strategic alignment, or of marketing efficiency. Were I to calculate ROMI, I’d do the same.
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