article thumbnail

Enhancing Trade Show Presence: Moving Beyond the Booth

Webbiquity

If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth. Guest post by Jessica Kane. Image Credit: JD Lasica.

article thumbnail

11 Tips for Manufacturing Marketers Dealing with the Coronavirus Crisis

Brandpoint

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Key to resilience is the development of ongoing contingencies to mitigate against this loss.”. Redirect marketing money.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Event planning terms: A. Event planning terms: B. For example, a trade show is a B2B event. Event planning terms: C. Conference.

article thumbnail

Differentiated Marketing for Professional Services

Hinge Marketing

To reach this segment, the firm attends restaurant trade shows, partners with trade associations, and invests in online advertising. And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans. Download The Marketing Planning Guide.

article thumbnail

11 Marketing Experts Share Their Marketing Fails (and Lessons Learned)

Unbounce

They provide clarity and guidance for when you start putting together a marketing strategy and action plan. Despite her proactive planning, though, things started to fall apart one by one a week before they were set to go live. With little time and no contingency plan, Sphoorti postponed the launch. Timelines fluctuate.

Planning 112
article thumbnail

Marketing Planning Process for Professional Services

Hinge Marketing

Any firm that wants to succeed needs a marketing plan. Without one, an organization has no systematic approach for promoting itself to potential clients. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services.

article thumbnail

Differentiated Marketing for Professional Services

Hinge Marketing

To reach this segment, the firm attends restaurant trade shows, partners with trade associations, and invests in online advertising. Download The Marketing Planning Guide. And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans.