Ambal's Amusings
AUGUST 27, 2010
B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. "Write Content to Address the Problem and the Perspective" Ardath Albee's Bio. Ardath Albee. Blog Marketing Interactions Twitter Ardath421.
Ambal's Amusings
FEBRUARY 18, 2010
Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. In today’s marketplace relevance is a critical component you must address. Search for where your company’s content may have spread online.
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Ambal's Amusings
NOVEMBER 18, 2009
Well, if you're blogging or creating content regularly, you are similar to a journalist in some ways. Here are a five ways content marketers and producers can use HARO: 1. Find out about trends : One area where many bloggers need help is planning their content in advance. Spread the good karma. You can relate to that person.
Ambal's Amusings
OCTOBER 7, 2009
Designing a user-friendly tutorial or instructional resource about a process or method related to your field is a great way to help others, build community and market content. It's often "evergreen" content that remains relevant and useful over time. How to determine your expertise.
Ambal's Amusings
NOVEMBER 19, 2009
Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook. Keeping a Closer Eye on Content ROI – CMO Council.
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