41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . It's affected by the conversion rates for signup boxes and the volume/quality of content.
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