The Beautiful Game: A Guide to Attribution Reports with Salesforce
SmartBug Media
NOVEMBER 3, 2020
So you set up your custom fields in Salesforce for things like “UTM source,” “UTM campaign,” “UTM content,” and so on. UTM Medium = Display. UTM Content = Test-3. Full Circle Insights. As a marketer, you can pre-populate the links you create with multiple UTM_xyz tags to help you track: Source. Keyword term.
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