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Mastering Top-of-Funnel Content: A Comprehensive Guide

ClearVoice

In today’s fast-paced and highly competitive digital landscape, capturing your audience’s attention early in their decision journey is absolutely essential. For marketers, the first step in capturing that attention lies at the top of the sales funnel. That’s where TOFU content shines.

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Best Practices for Google Ads B2B Targeting

Navigate the Channel

Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. Your generic keywords could be “building supplies” or “door locks” or “local garage doors.” and Bing and display both organic search results and paid advertisements in the search engine results pages (SERPs). with 2.71%.

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Why Your B2B Marketing Plan Stalls: How to Break Down the Silos in Your Organization

Directive Agency

Digital marketing has been run in silos since the beginning of time. Compartmentalizing your marketing efforts seems like a logical first step, but when your campaigns, activities, and teams don’t talk to each other, you risk jeopardizing results in the process. Your B2B marketing plan should mimic how customer shop.

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SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company

Single Grain

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. What Is Different about SaaS Marketing? ” Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address or even raising brand awareness.

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B2B Digital Marketing Best Practices to Thrive This Year

Directive Agency

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! These decision makers hold a variety of titles, but most commonly they will be chief marketing officers, VPs of marketing, and members of the C-Suite. Develop a Powerful Content Marketing Schedule.

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The A to Z Guide to Content Marketing for Distributors

Marketing Insider Group

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Content Marketing for Distributors: The A-Z Guide.

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B2B Digital Marketing Best Practices to Succeed This Year

Directive Agency

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! These decision makers hold a variety of titles, but most commonly they will be chief marketing officers, VPs of marketing, and members of the C-Suite. Develop a Powerful Content Marketing Schedule.