Remove services
article thumbnail

Why Your Small Business Should Care About Clean Data

Salesforce Marketing Cloud

” Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently. Open the Contacts app on your phone and scroll through the entries. Any duplicate entries or inaccurate info are examples of unclean data.

article thumbnail

Did Somebody Ask About Data Quality?

DealSignal

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. The math behind data decay. 9 * (1 – 02) 12 ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Ways to Clean Your CRM Data

GreenRope

If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Email addresses, physical addresses, preferred salutations, customer touch points, and other data points have to be up-to-date and correct for marketing campaigns, sales calls, and customer service interactions to be successful.

CRM 40
article thumbnail

4 Ways to Clean Your CRM Data

GreenRope

If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Email addresses, physical addresses, preferred salutations, customer touch points, and other data points have to be up-to-date and correct for marketing campaigns, sales calls, and customer service interactions to be successful.

CRM 40
article thumbnail

4 Ways to Clean Your CRM Data

GreenRope

If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Email addresses, physical addresses, preferred salutations, customer touch points, and other data points have to be up-to-date and correct for marketing campaigns, sales calls, and customer service interactions to be successful.

CRM 40
article thumbnail

4 Ways to Clean Your CRM Data

GreenRope

If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Email addresses, physical addresses, preferred salutations, customer touch points, and other data points have to be up-to-date and correct for marketing campaigns, sales calls, and customer service interactions to be successful.

CRM 40
article thumbnail

4 Ways to Clean Your CRM Data

GreenRope

If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Email addresses, physical addresses, preferred salutations, customer touch points, and other data points have to be up-to-date and correct for marketing campaigns, sales calls, and customer service interactions to be successful.

CRM 40