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Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor

Customer Experience Matrix

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Manticore Technology today released the latest version of its marketing automation system. Each of these makes Manticore a bit more useful but none breaks new ground for the industry. Manticore doesn’t see it this way.

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Finding Untapped Revenue in Your Marketing Database

LeadSloth

In Manticore’s Quintessential Marketing Automation GuideBook I’ve written a chapter on how to find untapped revenue in your marketing database. Tags: lead management marketing automation manticore technology. But how do you create a solid lead nurturing plan? Make Offers They Can’t Refuse. Have Conversations.

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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

My original set of products was based on a general knowledge of which companies are most established, plus some consultation with vendors to learn who they felt were their main competitors. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices.

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MarketingSherpa B2B Marketing Summit Boston

LeadSloth

My specialty is Marketing Automation Consulting, and many of the vendors were attending with a booth. Manticore Technology (booth 2). My specialty is Marketing Automation Consulting, and many of the Marketing Automation vendors have a booth. Manticore Technology (booth 2). The Marketing Automation Vendors.

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Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

It’s also the preferred option of most industry consultants (myself included) because it provides the strongest platform for future success. But it seems to be creeping upstream: LeadLife , Treehouse Interactive , and Manticore Technology apply it to larger customers. Among B2B vendors, Eloqua is the poster child for this approach.

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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

Considerations extend beyond feature checklists to include sales and support models, pricing structures, training requirements, consulting partners, and usability. Final Thoughts: I know it's a cliche, but you really do need to select a vendor that matches your own company needs.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. There are free papers on the Raab Guide site that can help you organize this process and of course I do consult in this area for a living.