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Is Our Addiction to ROI Killing Social Media?

Convince & Convert

Tweet Guest post by Matt Ridings , founder of MSR Consulting, a Digital Relationship Marketing Agency in St. I had him remove any identifying traits from the proposals, and send the summaries to me along with his explanation of what objectives he had given the agencies. He’s @techguerilla on Twitter. Brand perception?

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Top 10 B2B Influencers in 2020

Oktopost

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? And everyone’s on social media.

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The Road to Revenue, Part 2: Selling Expertise

Hinge Marketing

But when it comes to content marketing, not just any old content will do. This isn’t guerilla promotion. Take, for example, the business of being a proposal house for government contractors. In our next post, we’ll show you exactly how content marketing generates more leads…and where you fit in.

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The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Launching a campaign is easy; launching a successful one is not so easy.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Tools and mechanisms for surveying employees, customers and the informed public and otherwise tapping the Wisdom of Crowds (including prediction markets and decision support applications). The audit manager pulled out an independent consultants report that listed in the criteria clients used to select a professional services firm.