How to Research Target Accounts in ABM
Engagio
NOVEMBER 20, 2017
Whether it’s done by your Marketers, Account/Sales Development Reps or Sales Executives, it’s hard to do ABM without it at any tier. Teach reps to discover ‘3 things in 3 minutes’: a fact or insight on the Industry; on the Company; and on the Persona or individual contact. Speeches and conferences.
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