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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Company leadership expects measurable results. Engineers view Google as the most valuable content resource, followed by vendor websites. They are also more likely to do business with a company that regularly produces up-to-date content. 96% of B2B companies plan to use video in their content marketing over the next year.

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Here are the 7 Best Marketing Software Alternatives to HubSpot

BenchmarkONE

As an SMB you might not have the huge budget that enterprise businesses do. So before committing to a long-term contract with HubSpot, here are a few marketing software alternatives to help you build a more affordable and more effective marketing stack than HubSpot’s. . For landing pages: Unbounce. For analytics: Google Analytics.

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Why we care about AI in marketing

Martech

From AI-powered workflows to automated next best action features , AI is helping companies solve challenges specific to B2B. An AI marketing tool is software that leverages AI technology to automate decisions based on collected data. Some solutions offer draft content for emails or specific social media platforms, such as Twitter.

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The Big List of Content Marketing Acronyms

Brandpoint

But if you’re struggling with a random acronym and can’t find the answer here, let us know on Instagram , LinkedIn or Twitter and we’ll get it on the list ASAP. B2B is a term referring to companies who sell products or services to other companies rather than direct to consumers. AVE: Ad-value equivalency.

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17 Best Paid Media Tools for Marketers

Single Grain

Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are). We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. So what are the best paid media tools?

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

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10 Ways SMBs Can Offer a Better Customer Experience with CRM Software

GreenRope

10 Ways SMBs Can Offer a Better Customer Experience with CRM Software. The customer experience (CX) is essential to the survival and growth of the modern SMB. Customer relationship management (CRM) software offers companies on a budget the ability to organize customer data on the level of an international enterprise.