Martech

APRIL 19, 2024

Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Here’s a playbook to help your company succeed when marketing on a local scale. As a result, testing budgets can be allocated across multiple markets to maximize learnings for further market expansion.

Advertisements 103

Advertisements Advertising Allocation Planning 103

sagefrog

JANUARY 24, 2024

This year, we made history with 2400+ responses and turned them into actionable data on the top B2B marketing trends for the year. Our research made one thing clear: the future favors those who embrace data, customer-centricity, and short-term adaptability. Explore the top priorities defining B2B marketing success in 2024.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

sagefrog

JANUARY 24, 2024

This year, we made history with 2400+ responses and turned them into actionable data on the top B2B marketing trends for the year. Our research made one thing clear: the future favors those who embrace data, customer-centricity, and short-term adaptability. Explore the top priorities defining B2B marketing success in 2024.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Inbox Insight

JANUARY 15, 2019

This is especially important if your looking at longer-term decision making. Traditionally this was relatively simple – less choice, accessibility and transparency made price a key differentiator of perceived value and customer loyalty. How are they tailoring their marketing mix to deliver superior value?

Planning 73

Planning Demand Generation Marketing Plans Research 73

Inbox Insight

JANUARY 15, 2019

This is especially important if your looking at longer-term decision making. Traditionally this was relatively simple – less choice, accessibility and transparency made price a key differentiator of perceived value and customer loyalty. How are they tailoring their marketing mix to deliver superior value?

Planning 49

Planning Demand Generation Marketing Plans Research 49

Madison Logic

MARCH 26, 2024

These ads should deliver very tailored messaging to address key purchase questions or product benefits and differentiation points. Embrace the opportunity to elevate your marketing strategy by downloading the 2024 Full-Funnel ABM Playbook , which will help you understand how to leverage your data and build a more impactful ABM strategy.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52