ClickZ

JUNE 27, 2019

A new category of privacy tool – data subject access request (DSAR) and individual rights management – has emerged in the last year, according to the second annual report on privacy tech from the International Association of Privacy Professions (IAPP) and compliance/security firm TrustArc. The privacy sequence.

Enterprise Management 71

Enterprise Management Privacy Marketing Management Purchase 71

Litmus

JULY 8, 2021

While the goal of one email may be to generate registrations of a webinar (lead generation) and another may be to create sales (conversions), these are generally the top metrics for determining the success of an email campaign. Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Martech

SEPTEMBER 30, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. Tyler Samani-Sprunk , Co-Founder & CMO at Simple Strat. Or, you might just want to stop looking at them altogether.

Multi-Touch Attribution 100

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 100