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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Event marketing budgets are rebounding, but still (for now) focused on virtual events. Comparing survey findings from March 2022 to July 2021, a significantly smaller percentage of B2B marketers said their event budgets were gone completely. market, UK planners are getting away from virtual-only events.

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7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App. Event microsite.

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20 Reasons Why Virtual Events are Better Than Live

Golden Spiral

The COVID-19 pandemic shut the doors on hundreds of conferences and trade shows in 2020. Many events were postponed or canceled. In this article, we explore 20 ways virtual events were better than live for: The attendees. 32% of event organizers believe value can not be delivered in a virtual environment.

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How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. EMC is a premium-priced provider whose philosophy is to always go the extra mile to take care of the customer. Of course not. White paper.

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