Remove Co-Registration Remove Conference Remove Event Marketing Remove Forecasting
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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports


Event marketing budgets are rebounding, but still (for now) focused on virtual events. Comparing survey findings from March 2022 to July 2021, a significantly smaller percentage of B2B marketers said their event budgets were gone completely. .” Live Event Trends in the UK and Europe.

Planning 275
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9 Biggest Event Trends of This Year

Marketing Insider Group

Salesforce’s annual event, Dreamforce, has taken this trend to heart by partnering with mindfulness organizations to provide guided meditations and mindfulness sessions during the four-day conference, as well as running yoga sessions and fun runs. Hybrid Events. Isn’t an event already an experience?

Trends 271

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The Biggest Event Trends for 2020

Marketing Insider Group

There are many potential uses for them in events for a number of different industries. The AR and VR industry is forecasted to grow by over 25% over the next two years, with AR leading the pack. Smaller More Intimate Events. If you’re about to book the conference room in your local hotel for your next event, stop!

Trends 248
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The Four Biggest Content Marketing Pain Points

Marketing Insider Group

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Cyclical events, seasonal dynamics or conferences are good examples.

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How to Calculate Social Marketing ROI

Paul Gillin

“ROI calculations don’t work well for social media and they don’t work well for marketing in general,” says Benjamin Ellis, a UK-based serial entrepreneur who now specializes in social marketing. What’s the return on landscaping, an expensive conference room table or free bagels on Fridays?