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HubSpot’s June releases: The manager’s guide

Martech

Its content management system (CMS) and hosting are now “free-forever” to anyone with any HubSpot account. Managers with Sales Hub Professional or Enterprise edition can now set and track revenue goals and share access with teams and colleagues. Your developers will love this. Read more about HubSpot’s free CMS.

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Keep Customers Reading: How to Increase Landing Page Engagement

Walker Sands

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. Time on-page is a direct reflection of users’ interest in your product or service, and it’s a key metric for gauging your site’s ability to effectively engage visitors. Move the needle with motion.

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Microsites 2.0

Kevin Indig

Positional is building a modern marketing stack with an initial wedge in content/SEO, the least loved portion of the stack and the most ripe for disruption. Content Planner - keyword research toolset, generate keyword search volume and difficulty, build keyword lists, develop your editorial calendar. Microsites 2.0

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Should You Test That? When to Engage in SEO Split Tests

Moz

This requires significant development resources and poses more risk, as you can’t simply “turn the test off” if things aren’t going well. Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). This will help inform you on when the scenario calls for a split test or an alternative approach.

SEO 64
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Should You Test That? When to Engage in SEO Split Tests

Moz

This requires significant development resources and poses more risk, as you can’t simply “turn the test off” if things aren’t going well. Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). This will help inform you on when the scenario calls for a split test or an alternative approach.

SEO 64
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36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020

Albacross

Albacross and ActiveCampaign are perfect together as Albacross without a doubt is the best tool for automatically retrieving company information and enriching company data. Albacross Because it allows us to know which companies have shown interest in our solutions & services. Kristijan Arsov Alite International.

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B2B Website Strategy: Best Practices for User Experience

Hinge Marketing

Many are designed and developed without a thorough understanding of the way people use websites to make buying decisions. In this post, I’m going to focus on a particular subset of B2B websites: websites that promote service businesses, especially those that rely on their expertise, reputation and trust to thrive.