Tony Zambito

MARCH 18, 2012

This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . There is good reason for Fortune 1000 or Global 2000 companies to target revenue growth from the SMB segment.

SMB 100

SMB Enterprise Management SME Work Management 100

Bluetext

MAY 8, 2023

SMB (Small and Medium-Sized Businesses) These are the cool, up-and-coming businesses that are killing it with fewer than 500 employees. SME (Small and Medium-Sized Enterprises) A term used in Europe and some other regions to describe businesses with fewer than 250 employees.

Top of Funnel 26

Top of Funnel Enterprise Management Work Management WOM 26

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). For me, its always been a bit of a spurious debate (the two clearly overlap on almost all dimensions).

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members).

Social Media 124

Social Media Media Paid Content Webinar Metrics 124