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5 Key Elements of Customer Data Privacy

Martech Advisor

In a world where information theft is rampant, it’s critical for CMO’s to work closely with IT teams to ensure the right cyber-security measures are being taken: Make use of an HTTPS protocol on your website - the security feature encrypts website data, protecting information that users share on it.

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The Definitive Guide to Email Deliverability

SendX

But only yesterday this fledgling Boston startup's CMO talked about how email is their single biggest revenue driver. The most commonly accepted definition of SPAM is Unsolicited Bulk Email or messages sent to a large number of people without any prior permission. This makes malware and phishing attack super easy to execute.