What Is Earned Media? Definition, Attribution, Best Practices with Examples
Martech Advisor
OCTOBER 18, 2019
Earned media is defined as the unpaid coverage/mention of you or your brand or organization by third-party entities such as media publications, customers, or influencers. ” So, what do word of mouth (WoM) and going viral mean in this context? Organic and Direct Traffic. Influencer Shoutouts.
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