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What Is Earned Media? Definition, Attribution, Best Practices with Examples

Martech Advisor

Earned media is defined as the unpaid coverage/mention of you or your brand or organization by third-party entities such as media publications, customers, or influencers. ” So, what do word of mouth (WoM) and going viral mean in this context? Organic and Direct Traffic. Influencer Shoutouts.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CMO: Chief Marketing Officer. The most coveted job in the marketing organization chart. A CMO''s skill set is rooted in marketing fundamentals but expands into personnel development, quantitative analysis, and strategic thinking. Learn more about what it takes to be a CMO here. WOM: Word-of-Mouth. Learn more here.