Bluetext

MAY 8, 2023

WOM (Word of Mouth) When your friends give you the lowdown on the latest product or service, that’s WOM. CMO (Chief Marketing Officer) The person in charge of a company’s marketing strategy. TL;DR (Too Long; Didn’t Read) A summarization of a long piece of text.

Top of Funnel 26

Top of Funnel Enterprise Management Work Management WOM 26

Convince & Convert

APRIL 28, 2010

He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above. At the same time, word of mouth marketing IS important, and effective.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Martech Advisor

OCTOBER 18, 2019

You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” ” So, what do word of mouth (WoM) and going viral mean in this context? Earned media partially relies on WoM to spread awareness.

Practices 43

Practices Examples WOM Media 43

Hubspot

JUNE 19, 2014

CMO: Chief Marketing Officer. A CMO''s skill set is rooted in marketing fundamentals but expands into personnel development, quantitative analysis, and strategic thinking. Learn more about what it takes to be a CMO here. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28