60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
CMO: Chief Marketing Officer. A CMO''s skill set is rooted in marketing fundamentals but expands into personnel development, quantitative analysis, and strategic thinking. Learn more about what it takes to be a CMO here. CPL: Cost-per-Lead. WOM: Word-of-Mouth. CLTV: Customer Lifetime Value (See LTV).
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