ViewPoint

OCTOBER 10, 2011

Who is teaching the CMO how to sell? Let’s see what is causing this role re-alignment and how the CMO is learning these new skills, specifically sales. This disintermediation with sales has effectively given control of the sales cycle to the buyer. So let’s look at where the CMO might learn these new skills.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

chiefmartech

JANUARY 31, 2018

Through all of our research though, the one thing we found missing the most was a visual simplification – a CMO “Cliff Notes” if you will – that detailed the possible impact of the technology on marketing and martech. On the advertiser side there is fraud and poor targeting and reporting.

Digital Asset Management 81

Digital Asset Management Enterprise Management Advertising Agencies Disintermediation 81

chiefmartech

DECEMBER 30, 2019

Tom Wentworth , a pioneering engineer-turned-CMO in the marketing technology space whom I’ve long admired, recently commented on a LinkedIn thread, “Martech is about to face its ‘dot-com’ moment. “Disintermediation” became a punchline. How many pet stores did we really need in 2000?”

Long Tail Marketing 71

Long Tail Marketing Disintermediation Amazon eCommerce 71

Engagio

JANUARY 9, 2017

CMO and Cofounder at Terminus. If you are transactional, you are going to continue to be commoditized—and eventually disintermediated by technologies of one form or another. CMO, DiscoverOrg. Sangram Vajre. “My big prediction for 2017 is there will be an emergence of CRM for B2B marketers. Let’s see if this happens.”

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. This week’s show is called “ He Predicted Marketing Automation and ABM. What’s Next?! I ask Jon how do we get beyond ABM? The account-based revolution isn’t over.

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

Metadata

FEBRUARY 22, 2021

The internet is about disintermediation. And so we built enough independence there that the CMO, the CEO, how he was telling me this, we could tell him, it’s a stupid idea, don’t do it and he still did it and still made it work. Anthony was our first CMO. It’s interesting. We said, “This is a bad idea.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52