workflow-manager 
Vision Edge Marketing
MARCH 30, 2021
If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. More technology and data than ever sits within grasp of every CMO. How has this worked out for the CMO?
Martech
MARCH 10, 2023
For most marketing operations teams, that results in five essential roles: Marketing Operations Manager. Manages the marketing tech stack and ensures that all systems are integrated, as well as trains team members on how to best utilize new and existing technologies. Marketing Technologist. Marketing Automation Specialist.
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Onalytica B2B
JANUARY 8, 2019
Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I have worked in B2B marketing, sales and alliance management for 25 years. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results.
The ABM Agency
JANUARY 15, 2021
While a CFO can advise on the exact portion of the company’s funds that can be spent toward marketing, it’s the responsibility of the CMO to know where and how to spend it. Account-Based Marketing and Demand Generation are both content-heavy but highly potent tactics going into 2021.
Adobe Experience Cloud Blog
JANUARY 2, 2014
As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. We also have a four-member creative services team supporting the marketing automation team.
Adobe Experience Cloud Blog
JANUARY 2, 2014
As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. We also have a four-member Creative Services team supporting the Marketing Automation team.
SnapApp
APRIL 4, 2018
As the old saying goes, “if you measure it, you can manage it”. How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? Orbit Media | Co-founder and CMO. . . The Good | Marketing Manager. . .
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