How to Do A/B Testing: A Checklist You'll Want to Bookmark
Hubspot
FEBRUARY 26, 2018
This is a process called multivariate testing. If you're wondering whether you should run an A/B test versus a multivariate test, here's a helpful article from Optimizely that compares the two. Again, although you'll be measuring multiple metrics, keep your focus on that primary goal metric when you do your analysis.
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