Clickthrough Conversion Rate Multivariate analysis Open Rate 
Hubspot
FEBRUARY 26, 2018
Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. This is a process called multivariate testing. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Identify your goal.
Hubspot
MAY 17, 2016
Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests. For example, let's say you want to see if moving a certain call-to-action button to the top of your homepage instead of keeping it in the sidebar will improve its conversion rate.
Expert insights. Personalized for you.
101 
Let's personalize your content