Clickthrough Marketing Proposals Multivariate analysis Open Rate 
Hubspot
FEBRUARY 26, 2018
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. This is a process called multivariate testing.
Hubspot
MAY 17, 2016
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. This is a process called multivariate testing.
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