Clickthrough Email Campaigns Multivariate analysis Open Rate 
Hubspot
FEBRUARY 26, 2018
This is a process called multivariate testing. If you're wondering whether you should run an A/B test versus a multivariate test, here's a helpful article from Optimizely that compares the two. Make sure you're only running one test at a time on any campaign. Identify your goal. During the A/B Test. Plan your next A/B test.
Hubspot
MAY 17, 2016
This is a process called multivariate testing. If you're wondering whether you should run an A/B test versus a multivariate test, here's a helpful article from Optimizely that compares the two. the more scientific we should be because the change is less likely to have a large and noticeable impact on conversion rate.".
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