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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. That said, Sponsored Content is still highly valuable -- to learn more about it, check out this page. In this post, we'll be walking you through how to create a Text Ad. Call-to-Action (CTA).

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Create Killer WordPress Landing Pages with these 5 Platforms

LeadSquared

Landing pages are a major component of any inbound marketing strategy. But then for all these actions, you don’t just need a landing page, you need the ‘PERFECT’ one! But then for all these actions, you don’t just need a landing page, you need the ‘PERFECT’ one!

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

Note: If you want to get up to speed on the basics of SlideShare, here are instructions on how to get started , tips for making your slides even better , and several different presentation templates (download one here , and another here ). More new leads for you, much less work for your leads. (

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9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

Focus on creating offers that are valuable in some way for your target audience, and then package that value and put it behind a lead capture form. 2) You don't offer lead gen content for people in different stages of the buyer's journey. Use them to create CTAs that lead to a landing page form.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). While it helps marketers like you define their target audience, it can also help sales reps qualify leads. 15) Clickthrough Rate (CTR).