The Marketer's Ultimate Guide to Using Dynamic, Personalized CTAs
Hubspot
OCTOBER 17, 2012
According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. In HubSpot, for example, you could set up Smart CTAs using the information you have in your Contacts Database, and then embed those CTA groups on, say, a microsite you've created. Designing Your Smart CTAs.
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