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The Marketer's Ultimate Guide to Using Dynamic, Personalized CTAs

Hubspot

According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. In HubSpot, for example, you could set up Smart CTAs using the information you have in your Contacts Database, and then embed those CTA groups on, say, a microsite you've created. Designing Your Smart CTAs.

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Does Google Think Your Website Is Spam?

Hubspot

7) They Own Lots of Domains or Microsites. Designing your site around your visitors’ needs while making sure it's also easily accessible to search engines usually produces positive results. Clickthrough Rates (CTR): There are several different types of clickthrough rates you can look at, but I would recommend two types in particular.

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7 Common SEO Myths to Throw Out the Window Immediately

Hubspot

Studies of clickthrough rates and user behavior have shown that searchers favor the top search results -- particularly the top three listings. Now with search results also being appended with author profiles and rich snippets , clickthrough rates are proving to be higher on those listings even if they don't appear among the top results.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

15) Clickthrough Rate (CTR). A web application designed to make it easy for non-technical users to create, edit, and manage a website. The process of improving your site conversion using design techniques, key optimization principles, and testing. Check out this free, pre-designed editorial calendar template.).

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Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

Scenario 2: You're Director of Marketing for an agency that specializes in design solutions for small businesses. So you decide to create some DIY design tools to help them, you know, DIY. Design: One employee. Design is broken off of the Content Team, and relegated to a separate team. SEO: One employee.