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Account-based marketing not working? Try these 4 fixes.

Rollworks

That means you’re spending both your time and resources on th most profitable accounts and improving conversion rates with a focused effort. With the length of most B2B sales cycles, it’s important to keep this up to date. Fix #2: Align your sales and marketing teams. And what about people’s positions?

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The Sales Playbook to Social Selling

Hubspot

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. According to LinkedIn, profiles with pictures get a 40% InMail response rate.

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A Quick Guide to Crushing Quotas with Video for Sales

Vidyard

Video Benchmarks for Engagement Rates 3.1.1 Optimize Support with CRM Integration and Video Analytics 6.1 Support CRM Integration 6.2 Where to Use Video in the Sales Cycle 4.1 Post-Sale 5. Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4.

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Virtual Selling Best Practices for Financial Services

Vidyard

The Benefits of Video for Sales 1.1 Sales videos: 2. Where to Use Video Throughout Your Sales Cycle 2.1 The 3 Types of Video for Sales 3.1 What is a Sales Pipeline? How to Build a Sales Pipeline 2.1 Step 1: Design Your Sales Cycle 2.2 Remember: Sales is a Fluid Process 1.