Click Rate Email Campaigns Multivariate analysis Segmentation 
Optinmonster
MARCH 4, 2024
While split testing compares two different versions, multivariate testing goes a step further by examining multiple variables simultaneously. Metrics: These are the success indicators, such as conversion rate or click-through rate, that you’ll use to measure the outcome. Why Should You Run a Split Test?
FunnelEnvy
OCTOBER 30, 2023
How AI is Changing Traditional A/B Testing Today’s digital marketers are familiar with comparing two variations of an ad asset, such as a webpage, email campaign, app interface, or any other marketing asset. Click To Tweet AI shines in data analysis, personalization, and adaptive responses, so let’s look closer.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
FunnelEnvy
MARCH 4, 2024
Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. Source: FinancesOnline The testing process involves randomly showing users two or more page variants and then using statistical analysis to determine which version performs better.
Optinmonster
APRIL 4, 2024
Mailchimp’s pricing is based on your total number of contacts, your number of monthly email sends, and the features you need. Mailchimp can quickly go from affordable to expensive as you grow your email list and start needing tools such as advanced segmentation and send-time optimization.
Convert
NOVEMBER 16, 2020
While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. You run an A/B test and get different conversion rates for both, so there is a lift (positive or negative).
Martech Advisor
OCTOBER 23, 2019
A marketing automation tool is a software that provides marketers with a platform to automate marketing activities that lead to increased efficiency and effectiveness of marketing campaigns. These tools are used to automate repetitive tasks such as email marketing, social scheduling, ad campaigns, reports and analysis, and data management.
Salesforce Marketing Cloud
DECEMBER 19, 2023
How to get started with email A/B testing How does AI factor into email A/B testing? What’s ahead for email A/B testing? 50 ways to send better emails How do you get readers to click and read your emails? Make a new plan, Stan What is email A/B testing?
Expert insights. Personalized for you.
82 
Let's personalize your content