Litmus

MARCH 27, 2024

Gone are the days of using only open and click-through rates to evaluate your email’s performance. Dynamic live polls Providing subscribers with creative ways to engage with your email not only boosts your click-through rate, it gives you great insight into your audience’s engagement, preferences and more!

Ideal Customer Profiles 93

Ideal Customer Profiles Click Rate Copywriting Newsletter 93

Litmus

MARCH 2, 2023

The concept of the UTM is simple: It’s a snippet of text added to the end of a URL that helps you keep track of who’s clicking what links, and how people are arriving at certain pages on your site. Click into Overview, User acquisition, or Traffic acquisition under the Acquisition tab to get the goods. ( Yes, really. ) Sneaky, Google.)

Analytics 82

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 82

Litmus

MARCH 14, 2023

Now, let’s be real—there’s a dozen different ways to tempt your beloved readers into clicking links, but today, we’ll be sharing one of our favorite features for proving real value to your readers, and keeping those clickers clickin’. Feel free to drop us a line on social or hello@litmus.com. Scrollers scrollin’.

Loyalty 90

Loyalty Lead Scoring Lead Ranking eCommerce 90

Litmus

APRIL 21, 2023

You’d process the information differently depending on the scenario, right? Gmail introduced tabbed inboxes in 2013 to help people focus and find information quickly. Gmail created the promotions tab to organize the inbox, but the dedicated space helps teams who send promotional content.

Promotion 105

Promotion CAN-SPAM Deliverability Eye-Tracking 105